How To Design Graphics Like A Pro

“Graphic design is all about problem solving.” That’s the sign that I’ve had on my desk since the beginning of my professional career. I have never heard a truer statement. Even though I create and design logos, infographics and images for social media, and I lay out...

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D.I.Y. Or Professional Video?

If you’ve spent any time within the past five years looking into how to market your company, organization, or products, you have probably heard the same thing over and over again. If you’re not harnessing the power of video, you are missing out on an opportunity to...

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6 Tips For Using Social Media For Your Business

Though you may not want to hear it, today people practically expect businesses to have at least one active social media channel. Just as having an attractive website became a sign of professionalism and relevance with the proliferation of the personal computer, so is...

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Why Video Isn’t Always So “One and Done”

When I meet with clients to discuss video projects, I often hear the same misconceptions. People think they need a single video that's five minutes long without really knowing why. When I ask why, the usual response is, “I was told that I need a video for my website...

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Humanizing Your Brand

“Shop Local” read the stickers I see on countless storefront windows around Cleveland. Why is this so significant? How do I find myself shopping is a local more expensive boutique in Cleveland's Tremont neighborhood when there is a perfectly good big box store down...

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Two Common Video Production Misconceptions Debunked

Nearly every time I meet someone new and tell them what I do for a living, I get a similar response, "That seems really interesting. I would hire your company to do work for me, but I don't have a use for video in my business." I understand why most people think this...

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Google Adwords vs. Facebook Ads

The two titans of online advertising, Google Adwords and Facebook Ads, stand tall for a reason: they are very powerful platforms. Other companies try to compete, but they are incremental compared to these platforms due to the reach and targeting options brought forth...

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