Content Marketing and Content Creation all from one provider
What is Content Marketing and Why Does it Matter to Your Business?
If you’ve worked in the Marketing Industry or have been a businesses owner for any amount of time you have probably heard the buzz word “Content Marketing” thrown around quite a bit, but what does it mean?
Content Marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. - Content Marketing Institute.
In laymen’s terms, Content marketing is about creating a plan to make useful and interesting content (like videos, articles, and social media posts) that attracts people to your business. The goal is to keep them interested and eventually turn them into customers. You do this by identifying who your ideal customers are and creating useful content for those specific people. That allows you to attract people that need your product or service.
This matters to your business because “71% of prospects prefer to do solo research instead of talking to a person.” (HubSpot) Meaning that a majority of your customers are doing their own research before they contact someone to purchase. by putting out quality content not only are you attracting prospects, but you are also educating them and giving them another reason to buy from you.
At Flex Media we can help you with your content marketing needs, goals, and strategies. Whether you need to start from scratch and have us help you build a strategy or help you create the the content for your current strategy, we have your back!
Content Marketing Capabilities
Content Marketing Strategy
The first step of any successful video project is video strategy. We work with you to identify your audience and video goals so that we can help you determine which video content type will work best. Once we identify the content, then we will help you figure out the best method to distribute your video and optimize it. From there we move to Pre-Production.
Website Design
Now that we have the content, this is where we pull everything together with the magic of video editing. However, it takes more than just video editing to create high quality content. Our team of audio engineers, color specialists, animators, visual effects artists, and producers will ensure that your project maintains the highest quality from transferring the raw footage to delivery.
Graphic Design
Once we have the video strategy laid out, it’s time to work on captivating your audience with the power of story. Our team of writers and producers will ensure that your strategy and messaging is woven into a captivating script that will attract the right customer and keep them engaged throughout the video(s) and move them along the buyers journey.
Social Media Management
Now it’s time to deliver your final video files. Don’t worry though, our services don’t stop after receiving your files. Our team will coach you on how to implement your files organically or our team of marketing specialists can take over and help implement and run your video campaign. No matter the goal, our team is here to ensure that you get the most from your video content!
Copy Writing
Now that the strategy and story is laid out, it’s time to capture content. Our professional team of filmmakers and producers will work with your team to capture the video content we need either on site at our studio or on location depending on your projects needs. We will ensure that nothing gets missed and record everything we need.
Consulting/Strategy
We know that we deliver a great customer service and client experience, but our partnership doesn’t have to end there. We can also assist you with content creation and implementation on an ongoing basis. We get it, marketing and content creation can be hard, so let our team do the heavy lifting. Visit our Digital Marketing services page to learn more about our capabilities.
