Understanding Demand Generation and Dark Social: Insights from Zangardi Studios

In this video, we dive into the world of demand generation and dark social with Patrick and Vanessa Zangardi of Zangardi Studios, a digital marketing firm specializing in brand storytelling. Discover the difference between lead generation and demand generation, and how dark social fits into the equation. Learn why video content is becoming increasingly important in this strategy, and how to incorporate it into your marketing plan. Join us to learn valuable insights that will help you drive demand for your product or service in the long term.

Links from the Show:

– Zangardi Studio - https://zangardi.com

– Vanessa’s Social Media

  • https://www.linkedin.com/in/vanessazangardi/

  • https://www.tiktok.com/@vanessa_wears_it

– Patrick’s Social Media

  • https://www.linkedin.com/in/patrickzangardi/

  • https://www.tiktok.com/@patrickzangardi

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