What Businesses Get Wrong About Video Length

In the world of video, length is perhaps the most misunderstood aspect. Many businesses often find themselves at a crossroads, wondering whether their videos should be shorter for higher engagement or longer to provide more in-depth information. But the truth is, there's no one-size-fits-all answer. The ideal video length depends on various factors, including your target audience, the nature of your content, and your platform.

In this episode, the Flex Media team helps dispel misconceptions and offers insights that will help you understand how to consider video length.

Flex Media