What Does Getting the "Raw Video Footage" Really Mean?

Sometimes clients will ask us to deliver their raw footage on a flash or hard drive, thinking their team may want to use it for something else. While we're happy to provide this, we often find that there is confusion about what it takes to work with raw footage and what customers are really getting into. 

In this episode of Watch Time, Flex Media’s Josh Lawhorn and Bill Baraona discuss what to expect when you receive raw footage from your video production company and what resources it will take to "make the soup" as Josh explains. Check it out.