What You Need to Know About Demand Generation

Demand generation is a marketing strategy that aims to generate interest in a product or service to attract new clients. It involves considering customer needs and how they align with company offerings to find ways to create awareness and attract quality leads. In this episode, we speak with Eric Richardson, the growth marketing manager at Qventus, a provider of healthcare operations automation systems. He discusses what you need to know to create an effective demand-generation strategy.