The Risks of a “Show Up and Shoot” Approach

Whether you’re a business owner or marketer, you’ve probably had the experience of having a videographer show up to gather B-roll of an event, a new product or your facilities, figuring they would just grab what they could and the footage could be turned into something later. However, this approach doesn’t always foster the best results. Maybe you find that you’re missing something important or the video doesn’t look quite how you wanted it to.

In this episode of Watch Time, Flex Media’s Kathie Taylor and Bill Baraona discuss why planning, again, is crucial for getting quality shots that fit your brand and tell the story you’re looking to share.