Posts by Bill Baraona
From Planning to Editing: What Really Happens in Video Production

Creating high-quality video content isn’t just about pressing record—it’s about strategy, planning, and execution. In this blog, we take you behind the scenes of a professional video production to reveal the critical steps that happen before, during, and after the camera rolls. Whether you’re considering video marketing for your business or want to understand the value of professional production, this guide will walk you through the process from concept to completion.

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How law enforcement companies can get tactical with their video marketing

With so many law enforcement equipment and training companies in the marketplace, how do you differentiate your mission, company, and offerings to local, state, and federal agencies? The answer is to take a tactical approach to educating and marketing to your target customers. Just like in law enforcement, tactics in video marketing allow you effectively communicate, reduce confusion, and lower lost sales.

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Bill Baraona