When to Use AI vs Hiring a Professional Writer

With the advent of AI tools such as Chat GPT, some companies are considering handing over their writing from humans to robots. But is this really the best decision for your business?

In this episode of Watch Time, Flex Media’s Kathie Taylor talks with Laurel Wilder, a communications consultant and former senior director of marketing and communications at College Now, to discuss when to use AI as a tool for your messaging and when hiring a professional writer will help maximize your content's effectiveness. 

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