Whom are You Talking to? Why Creating a Buyer’s Persona is a Critical First Step in Your Marketing

So you’re ready to dive into social media, video, email or other marketing. Have you taken a moment to consider whom you’re talking to? Think it’s everyone? Think again before throwing away precious marketing dollars.

In this episode of Watch Time, Flex Media’s Bill Baraona talks with Allison Halco, Vice President of Neighborhood Marketing for Cleveland Neighborhood Progress, which works to revitalize Cleveland neighborhoods by strengthening the community development ecosystem. Listen to learn about the importance of knowing your audience before you start any marketing campaign to maximize its effectiveness.

Connect with Cleveland NP and Allison:
www.clevelandnp.org

 Allison Halco LinkedIn