On Episode 35 of Watch Time, our guest is Jim Cermak, the host of Trade Show University. Jim has planned or exhibited hundreds of trade shows over the last 30 years and is passionate about helping exhibitors and show organizers get the most ROI from their trade shows. In this episode, Jim shares his expertise on the power of video in trade shows, explaining how it can grab attention, draw attendees into a conversation, and deliver your message effectively. He also discusses the challenges that companies face in creating effective trade show videos and offers valuable tips on how to overcome them. With the return of live events and face-to-face interactions, Jim's insights are more relevant than ever. So, join us as we learn from Jim and discover how to create compelling trade show videos that capture attention and drive results.

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