Elevating Your Video Production: Why Two Cameras Are Better Than One

Join Kathie Taylor and Bill Baraona in this episode of Watch Time as they shed light on the importance of using multiple cameras in video production. Discover the advantages, debunk common misconceptions, and explore different situations where having one versus two cameras can significantly impact the quality and effectiveness of your videos. Whether you're a video professional or someone looking to hire video services, this episode offers valuable insights to enhance your understanding.

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Bill Baraona
How to Establish Yourself as a Thought Leader in Real Estate Using Marketing and Video

In this episode of Watch Time presented by Flex Media, we welcome back Roman Soyko, owner and real estate developer at RS Professional Homes. Roman shares with us how he was able to use marketing, thought leadership and video to establish himself as an authority in his space. He talks about how he got into podcasting, social media, and created a course on real estate investing. Roman also discusses how he leverages Instagram and Facebook to find and sell properties, and how his business has changed over the years. Tune in to learn from his experience and insights.

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From Raw Footage to Final Cut: Understanding the Video Post-Production Process

Lights, camera, action... and then what? In this episode of Watch Time, our host Bill Baraona interviews Josh Lawhorn, Lead Cinematographer and Editor at Flex Media again and we explore the often-overlooked world of the video post-production process so you can better understand what to expect when working with a video production professional. We know that many viewers hire professionals to create their video content, but they don't always understand the editing process, what goes on behind the scenes, why some projects cost more than others, and why editing can sometimes be a time-consuming task.

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The Ins and Outs of the Video Production Process: A Cinematographer’s Perspective

In this episode of Watch Time, our host Bill Baraona interviews Josh Lawhorn, Lead Cinematographer and Editor at Flex Media, to explore the video production process when working with a video marketing company. Josh shares his experiences and insights gained from his role as a main point person in the field. From staging equipment to capturing interviews and footage, this episode covers the basics of the production process, offering listeners a behind-the-scenes look at working with a video production company.

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Video Pricing Theory: Behind the Scenes

In this episode of Watch Time, Host Bill Baraona sits down again with our special guest film and video lighting expert Najada Davis as they discuss the range of pricing in the video production industry.

If you're a small business owner or marketing professional wondering why video services can vary so much in cost, this episode is for you. Najada shares his insights from years of experience running his own video production company, and working with other video production companies, and production houses in the film industry.

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Flex Media
The Power of Light in Video Production: How Proper Lighting Can Boost Your Brand's Storytelling

In this episode of Watch Time, Host Bill Baraona sits down with film and video lighting expert Najada Davis who shares his insights on the importance of lighting in telling a compelling story through video.

Najada explains that proper lighting in video production plays a crucial role in shaping the subject’s mood, tone, and perception. Beyond illuminating the subject, lighting can enhance and elevate the visual storytelling experience. This episode offers practical tips and tricks for achieving a professional look and feel in your next video project, regardless if you are a video production professional, DIY creator, or looking to hire a professional video production team

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Why Video Doesn't Have to Be Expensive: Tips and Tricks for Creating Video Content on a Budget

In episode #38, Bill and Kathie discuss how video doesn't have to be expensive and share tips and tricks for creating high-quality video content on a budget. Many people assume that video production is costly, but it doesn't have to be. We explore options for creating DIY videos using equipment you already have, like your phone, and affordable accessories like tripods and microphones. We also discuss the benefits of filming a series of videos in a studio like ours, where equipment is already on-site, and backdrops and lighting can be easily customized.

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From Fear to Action: Creating Effective Videos for Your Business

In episode #37, Bill and Kathie discuss the top three fears that businesses have when it comes to creating video content. Whether it's the fear of being on camera, the fear of not having enough resources, or the fear of not getting a return on investment, these concerns can hold businesses back from taking advantage of the powerful tool that is video.

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Flex Media
Inside Video Production: What to Expect When Working with a Video Marketing Company

On episode 36 of Watch Time, we explore the video creation process and what to expect when working with a video production or video marketing company. Join our hosts Kathie Tayler and Bill Baraona as they take you through each step of the video creation process, from the initial discovery meeting to the final product delivery and implementation.

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Revolutionize Your Trade Show Game with Video

On Episode 35 of Watch Time, our guest is Jim Cermak, the host of Trade Show University. Jim has planned or exhibited hundreds of trade shows over the last 30 years and is passionate about helping exhibitors and show organizers get the most ROI from their trade shows. In this episode, Jim shares his expertise on the power of video in trade shows, explaining how it can grab attention, draw attendees into a conversation, and deliver your message effectively. He also discusses the challenges that companies face in creating effective trade show videos and offers valuable tips on how to overcome them. With the return of live events and face-to-face interactions, Jim's insights are more relevant than ever. So, join us as we learn from Jim and discover how to create compelling trade show videos that capture attention and drive results.

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Understanding Demand Generation and Dark Social: Insights from Zangardi Studios

In this video, we dive into the world of demand generation and dark social with Patrick and Vanessa Zangardi of Zangardi Studios, a digital marketing firm specializing in brand storytelling. Discover the difference between lead generation and demand generation, and how dark social fits into the equation. Learn why video content is becoming increasingly important in this strategy, and how to incorporate it into your marketing plan. Join us to learn valuable insights that will help you drive demand for your product or service in the long term.

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Flex Media
Creating DIY Video Content: The Importance of Know, Like, and Trust (Episode #32)

In this episode of Watch Time, we talk with Brian Butkowski, founder and principal brand strategist at Bomb Image. Brian shares with us how he creates DIY video content for his brand, and how it has helped him grow his network while promoting his clients.

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Why is Video Expensive?: A Comprehensive Guide to Video Pricing – Part 1 (Episode #26)

In this episode of Watch Time, we discuss what goes into making and video and how we determine pricing for some of our projects. We also discuss some common misconceptions when it comes to time and cost when working with a video producer or video marketer.

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Making Videos More Engaging: What we Learned After Reading Building A StoryBrand (Episode #24)

In this episode of Watch Time, we discuss Donald Miller’s book Building a Storybrand and how we plan to use his seven principles to help improve our videos, website, and marketing materials.

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Tips for Using Video to Sell Remotely (Episode #23)

In this episode of Watch Time, we discuss how you can start using video to sell remotely using email and Zoom. We will talk about some of the strategy and production tactics you need to consider when creating your own content. If you have been looking for a way to remotely reach your prospects and grab attention then this episode is for you.


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Marketing and Hosting Your Virtual Events (Episode #22)


In this episode of Watch Time, we interview Jim Cermak, Host of The Trade Show University Podcast. We had the opportunity to sit down with Jim and discuss how you should lay out a virtual events, some platforms to consider using, and what you can do if you attend a virtual event to get the most out of your experience.

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Video Marketer VS. Video Producer: What’s the Difference? (Episode #21)

On today’s episode of Watch Time, we’ll discuss a video production company vs a video marketing agency and how the difference between them may affect the return you see on your investment.

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