While many people think shorter videos are always best for social media because “people don’t have long attention spans,” few realize that every platform is optimized differently. Also, unfortunately, there is no silver bullet or one-size-fits-all approach to sharing video on social media. What may work on one platform may not be the best solution for another.
It’s the second quarter of 2019 and with 5G just around the corner, video is in higher demand now than ever before. But using video to promote your business and brand isn’t a marketing strategy. Video is just a delivery method to get your message across. Think of it like a boat crossing the the ocean that’s carrying goods that are going to be sold. Video is the boat.
Your digital footprint matters, and whether you want to admit it or not, your potential customers are looking you up online and on social media before they decide to do business with you.
Read MoreAs founder and owner of Flex Media, I’m thrilled to see my dream of helping businesses find the right media solution become a reality. I’m excited to see our Cleveland-based business grow along with the huge success the city has seen in recent years.
“Graphic design is all about problem-solving.” That’s the sign that I’ve had on my desk since the beginning of my professional career. I have never heard a truer statement. Even though I create and design logos, infographics and images for social media, and I lay out publications, I am still doing the same thing for every client—helping solve their graphic design and branding problems.
Read MoreThough you may not want to hear it, today people practically expect businesses to have at least one active social media channel. Just as having an attractive website became a sign of professionalism and relevance with the proliferation of the personal computer, so is having an active, engaging social media presence in the age of the mobile device.
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