The first step in creating a concept for your video is knowing who you’re trying to target. This will help ensure your message is engaging with the right audience and your video isn’t just another piece of content taking up space on the internet.
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Whether you think they make posts look messy, or love them and use them unnecessarily in real life, hashtags are an important part of sharing your content.
You’re posting great content on social media frequently, and that’s fantastic! But don’t forget the equally important piece: checking your analytics.
Your digital footprint matters, and whether you want to admit it or not, your potential customers are looking you up online and on social media before they decide to do business with you.
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Though you may not want to hear it, today people practically expect businesses to have at least one active social media channel. Just as having an attractive website became a sign of professionalism and relevance with the proliferation of the personal computer, so is having an active, engaging social media presence in the age of the mobile device.
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