How to post to IGTV: A guide for businesses

You may have noticed over the past couple of years a little TV icon that has appeared in your Instagram app. If you haven’t, don’t feel bad, one of the more common questions I get from clients and prospects is “What the Heck is IGTV?” Since this addition to Instagram can be confusing and has undergone a few transformations since its original release, we’ve decided to put together a quick overview/guide to help you navigate the world of IGTV. By the end of this blog, you’ll be able to post videos, engage with users, start to grow a following and confidently understand what IGTV is.

Social Media, Video ProductionBill BaraonaApril 11, 2020igtv, instagram, instagram trends, videography, video, social media video, social media marketing, video marketing, video production, flex media, flex media cle

Social Media Video Guide

While many people think shorter videos are always best for social media because “people don’t have long attention spans,” few realize that every platform is optimized differently. Also, unfortunately, there is no silver bullet or one-size-fits-all approach to sharing video on social media. What may work on one platform may not be the best solution for another.

3 things you need to know about #hashtags

Whether you think they make posts look messy, or love them and use them unnecessarily in real life, hashtags are an important part of sharing your content.

Social MediaKathie TaylorMarch 7, 2019hashtags, how to use hashtags, hashtagging, how to hashtag, what are hashtags, social media trends, social media marketing, social media tips, social media for business, social media, twitter, instagram, twitter hashtags, instagram hashtags, flex, flex media, flex media cle

3 key social media analytics for growing your channel

You’re posting great content on social media frequently, and that’s fantastic! But don’t forget the equally important piece: checking your analytics.

Social Media, AnalyticsKathie TaylorFebruary 28, 2019social media, social media trends, social media analytics, social media marketing tips, social media marketing, social media tips, social media for business, best ways to market on social media, flex, flex media, flex media cle

What you should be paying attention to on Instagram in 2019

With nearly 400 million users, Instagram has become an important social platform you need to be on if you aren’t already. The possibilities seem endless with the constant updates implemented for users and businesses. It’s impossible to catch all of them unless you’re on social media 24/7 (which I doubt you are because, well, you have a life), so let’s talk about the features you should be incorporating, or at the very least trying, into your business’s social media strategy in 2019.

Social Media, TrendsFlex MediaFebruary 18, 2019instagram, instagram marketing, social media for business, social media marketing tips, social media marketing, social media, best ways to market on social media, social media tips, social media trends, instagram trends, instagram trends 2019, flex, flex media, flex media cle

WTH is digital marketing and why does your business need it?

Your digital footprint matters, and whether you want to admit it or not, your potential customers are looking you up online and on social media before they decide to do business with you.

MarketingKathie TaylorDecember 1, 2018digital marketing, marketing, video marketing, flex, flex media, vid pro, video production, flex media cle, social media, web marketing, social media marketing

A letter from our founder: We’re excited to grow along with you!

As founder and owner of Flex Media, I’m thrilled to see my dream of helping businesses find the right media solution become a reality. I’m excited to see our Cleveland-based business grow along with the huge success the city has seen in recent years.

UpdatesBill BaraonaNovember 17, 2018video marketing, vid pro, videography, video, videographers, video production, flex media cle, flex media, flex, bill baraona, digital marketing, social media marketing, social media, marketing, web marketing

6 tips for using social media for your business

Though you may not want to hear it, today people practically expect businesses to have at least one active social media channel. Just as having an attractive website became a sign of professionalism and relevance with the proliferation of the personal computer, so is having an active, engaging social media presence in the age of the mobile device.

Marketing, Social MediaKathie TaylorAugust 8, 2018social media, social media marketing, marketing, digital marketing, web marketing, flex media cle, flex media, video, video marketing, social media for business, business marketing, best ways to market on social media, social media marketing tips, marketing tips

Google AdWords vs. Facebook ads

The two titans of online advertising, Google Adwords and Facebook Ads, stand tall for a reason: they are very powerful platforms. Other companies try to compete, but they are incremental compared to these platforms due to the reach and targeting options brought forth by these behemoths. When used the right way they can become an effective revenue stream to help bring your business to the next level.

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