With many of the Coronavirus-related restrictions starting to lift, there are many people anticipating business to return to normal. However, even though the economy is starting back up, there are still people who may be hesitant to return to in-person meetings or crowded conference rooms. So how can your business make sales without your sales team having physical access to prospects? The answer is with the power of video and video marketing.
Read MoreYou may have noticed over the past couple of years a little TV icon that has appeared in your Instagram app. If you haven’t, don’t feel bad, one of the more common questions I get from clients and prospects is “What the Heck is IGTV?” Since this addition to Instagram can be confusing and has undergone a few transformations since its original release, we’ve decided to put together a quick overview/guide to help you navigate the world of IGTV. By the end of this blog, you’ll be able to post videos, engage with users, start to grow a following and confidently understand what IGTV is.
It’s the start of a new decade and if you’ve been trying to grow your YouTube following there is no better time than now. YouTube hit the internet in 2005. In the last 15 years, it’s come a long way from silly cat videos and having only one video metric to measure— views.
While many people think shorter videos are always best for social media because “people don’t have long attention spans,” few realize that every platform is optimized differently. Also, unfortunately, there is no silver bullet or one-size-fits-all approach to sharing video on social media. What may work on one platform may not be the best solution for another.
The first step in creating a concept for your video is knowing who you’re trying to target. This will help ensure your message is engaging with the right audience and your video isn’t just another piece of content taking up space on the internet.
Read MoreIt’s the second quarter of 2019 and with 5G just around the corner, video is in higher demand now than ever before. But using video to promote your business and brand isn’t a marketing strategy. Video is just a delivery method to get your message across. Think of it like a boat crossing the the ocean that’s carrying goods that are going to be sold. Video is the boat.
After signing your contract, preproduction is the first step in starting to create a your video. Preproduction will ensure a smooth process and videos you’ll be thrilled about because they’ll help you sell to grow your business.
Read MoreWhether you think they make posts look messy, or love them and use them unnecessarily in real life, hashtags are an important part of sharing your content.
You’re posting great content on social media frequently, and that’s fantastic! But don’t forget the equally important piece: checking your analytics.
With nearly 400 million users, Instagram has become an important social platform you need to be on if you aren’t already. The possibilities seem endless with the constant updates implemented for users and businesses. It’s impossible to catch all of them unless you’re on social media 24/7 (which I doubt you are because, well, you have a life), so let’s talk about the features you should be incorporating, or at the very least trying, into your business’s social media strategy in 2019.
Your digital footprint matters, and whether you want to admit it or not, your potential customers are looking you up online and on social media before they decide to do business with you.
Read MoreAs founder and owner of Flex Media, I’m thrilled to see my dream of helping businesses find the right media solution become a reality. I’m excited to see our Cleveland-based business grow along with the huge success the city has seen in recent years.
“Graphic design is all about problem-solving.” That’s the sign that I’ve had on my desk since the beginning of my professional career. I have never heard a truer statement. Even though I create and design logos, infographics and images for social media, and I lay out publications, I am still doing the same thing for every client—helping solve their graphic design and branding problems.
Read MoreIf you’ve spent any time within the past five years looking into how to market your company, organization, or products, you have probably heard the same thing over and over again. If you’re not harnessing the power of video, you are missing out on an opportunity to use the most engaging form of content to help drive sales and grow your business.
Though you may not want to hear it, today people practically expect businesses to have at least one active social media channel. Just as having an attractive website became a sign of professionalism and relevance with the proliferation of the personal computer, so is having an active, engaging social media presence in the age of the mobile device.
Read MoreWhen I meet with clients to discuss video projects, I often hear the same misconceptions. People think they need a single video that’s five minutes long without really knowing why. When I ask why, the usual response is, “I was told that I need a video for my website and social media, so I called you.”
Read MoreYou can humanize your brand too and you don’t have to be the biggest, wealthiest, corporate giant to create content to do it.
Read MoreNearly every time I meet someone new and tell them what I do for a living, I get a similar response, “That seems really interesting. I would hire your company to do work for me, but I don’t have a use for video in my business.”
The two titans of online advertising, Google Adwords and Facebook Ads, stand tall for a reason: they are very powerful platforms. Other companies try to compete, but they are incremental compared to these platforms due to the reach and targeting options brought forth by these behemoths. When used the right way they can become an effective revenue stream to help bring your business to the next level.
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