With nearly 400 million users, Instagram has become an important social platform you need to be on if you aren’t already. The possibilities seem endless with the constant updates implemented for users and businesses. It’s impossible to catch all of them unless you’re on social media 24/7 (which I doubt you are because, well, you have a life), so let’s talk about the features you should be incorporating, or at the very least trying, into your business’s social media strategy in 2019.
With 2018 in the books and 2019 underway it’s a great time to start looking at new ways to market and grow your business. Many people we talk to want to consistently use video in their marketing strategies to help grow their business, but what if you want to do it yourself? What if you already have some professional videos created and you want to supplement those with additional video content? What if you are creative and love the ideas of making your own videos? What if you are intimidated and don’t know where to start?
Read MoreYour digital footprint matters, and whether you want to admit it or not, your potential customers are looking you up online and on social media before they decide to do business with you.
Read MoreAs founder and owner of Flex Media, I’m thrilled to see my dream of helping businesses find the right media solution become a reality. I’m excited to see our Cleveland-based business grow along with the huge success the city has seen in recent years.
“Graphic design is all about problem-solving.” That’s the sign that I’ve had on my desk since the beginning of my professional career. I have never heard a truer statement. Even though I create and design logos, infographics and images for social media, and I lay out publications, I am still doing the same thing for every client—helping solve their graphic design and branding problems.
Read MoreIf you’ve spent any time within the past five years looking into how to market your company, organization, or products, you have probably heard the same thing over and over again. If you’re not harnessing the power of video, you are missing out on an opportunity to use the most engaging form of content to help drive sales and grow your business.
Though you may not want to hear it, today people practically expect businesses to have at least one active social media channel. Just as having an attractive website became a sign of professionalism and relevance with the proliferation of the personal computer, so is having an active, engaging social media presence in the age of the mobile device.
Read MoreWhen I meet with clients to discuss video projects, I often hear the same misconceptions. People think they need a single video that’s five minutes long without really knowing why. When I ask why, the usual response is, “I was told that I need a video for my website and social media, so I called you.”
Read MoreYou can humanize your brand too and you don’t have to be the biggest, wealthiest, corporate giant to create content to do it.
Read MoreNearly every time I meet someone new and tell them what I do for a living, I get a similar response, “That seems really interesting. I would hire your company to do work for me, but I don’t have a use for video in my business.”
The two titans of online advertising, Google Adwords and Facebook Ads, stand tall for a reason: they are very powerful platforms. Other companies try to compete, but they are incremental compared to these platforms due to the reach and targeting options brought forth by these behemoths. When used the right way they can become an effective revenue stream to help bring your business to the next level.
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