With so many law enforcement equipment and training companies in the marketplace, how do you differentiate your mission, company, and offerings to local, state, and federal agencies? The answer is to take a tactical approach to educating and marketing to your target customers. Just like in law enforcement, tactics in video marketing allow you effectively communicate, reduce confusion, and lower lost sales.
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With many of the Coronavirus-related restrictions starting to lift, there are many people anticipating business to return to normal. However, even though the economy is starting back up, there are still people who may be hesitant to return to in-person meetings or crowded conference rooms. So how can your business make sales without your sales team having physical access to prospects? The answer is with the power of video and video marketing.
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You may have noticed over the past couple of years a little TV icon that has appeared in your Instagram app. If you haven’t, don’t feel bad, one of the more common questions I get from clients and prospects is “What the Heck is IGTV?” Since this addition to Instagram can be confusing and has undergone a few transformations since its original release, we’ve decided to put together a quick overview/guide to help you navigate the world of IGTV. By the end of this blog, you’ll be able to post videos, engage with users, start to grow a following and confidently understand what IGTV is.
It’s the start of a new decade and if you’ve been trying to grow your YouTube following there is no better time than now. YouTube hit the internet in 2005. In the last 15 years, it’s come a long way from silly cat videos and having only one video metric to measure— views.
While many people think shorter videos are always best for social media because “people don’t have long attention spans,” few realize that every platform is optimized differently. Also, unfortunately, there is no silver bullet or one-size-fits-all approach to sharing video on social media. What may work on one platform may not be the best solution for another.
The first step in creating a concept for your video is knowing who you’re trying to target. This will help ensure your message is engaging with the right audience and your video isn’t just another piece of content taking up space on the internet.
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It’s the second quarter of 2019 and with 5G just around the corner, video is in higher demand now than ever before. But using video to promote your business and brand isn’t a marketing strategy. Video is just a delivery method to get your message across. Think of it like a boat crossing the the ocean that’s carrying goods that are going to be sold. Video is the boat.
After signing your contract, preproduction is the first step in starting to create a your video. Preproduction will ensure a smooth process and videos you’ll be thrilled about because they’ll help you sell to grow your business.
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Whether you think they make posts look messy, or love them and use them unnecessarily in real life, hashtags are an important part of sharing your content.
You’re posting great content on social media frequently, and that’s fantastic! But don’t forget the equally important piece: checking your analytics.